Content marketing – Kasia Szymczak – profesjonalny copywriting i content marketing

Strategia content marketingowa – dlaczego jest niezbędna w działaniach marketingowych Twojej firmy? Poznaj 3 główne powody.

Strategia – brzmi poważnie. Strategia content marketingowa – często przeraża i odstrasza. Zupełnie niepotrzebnie!
Jeśli chcesz, by Twoja firma prowadziła odpowiednio zaplanowane i zorganizowane działania marketingowe (bez względu na ich skalę i budżet, jakim dysponujesz), to odpowiednio przygotowana strategia marketingowa będzie Twoim przewodnikiem, elementarzem i pomocnikiem.

29 September 2020/0 Comments/by Katarzyna Szymczak

Content marketing, Copywriting

Czy content manager i copywriter zajmują się tym samym? Poznaj różnice, podobieństwa i obszary współpracy.

Copywriter to twórca (autor) treści, czyli różnego rodzaju tekstów. Coraz częściej obok tej profesji pojawia się inna – content managera, content creatora lub stratega treści. Czy można używać ich naprzemiennie? Jakie są między nimi różnice? Na jakich płaszczyznach mogą ze sobą współpracować?

21 September 2020/0 Comments/by Katarzyna Szymczak

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